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Crash course in marketing for libraries / Susan W. Alman and Sara Gillespie Swanson.

By: Contributor(s): Material type: TextTextSeries: Crash coursePublisher: Santa Barbara, CA : Libraries Unlimited, [2015]Edition: Second editionDescription: 203 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781610698702 (softcover ; alk. paper) :
Subject(s): DDC classification:
  • 021.7 23
LOC classification:
  • Z716.3 .A46 2015
Contents:
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.
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Includes bibliographical references and index.

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.

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