Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

By:

Barber, Peggy

Contributor(s):

Wallace, Linda K

Material type: Text

TextPublication details: Chicago : American Library Association, 2010.Description: xii, 95 pages : illustrations ; 28 cmISBN:

9780838910115 (softcover ; alk. paper) :
0838910114 (softcover ; alk. paper)

Subject(s):

DDC classification:

021.7 22

LOC classification:

Z716.3 .B37 2010

Contents:

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	Meaford Public Library Professional Books	Prof 021 .7 Barbe (Browse shelf(Opens below))	Available		75359

Total holds: 0

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Includes bibliographical references and index.

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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