The fixer : secrets for saving your reputation in the age of viral media / Michal Sitrick with Dennis Kneale.

By:

Sitrick, Michael S. (Michael Steven), 1947- [author.]

Contributor(s):

Kneale, Dennis [author.]

Material type: Text

TextPublisher: Washington, DC : Regnery Publishing, 2018Description: xxx, 290 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781621572862
1621572862

Subject(s):

DDC classification:

659.2 23

LOC classification:

HD30.2 .S57 2018

Summary: What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, and more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
BOOK	Meaford Public Library Non-Fiction	Non-fiction	659 .2 Sitri (Browse shelf(Opens below))	Available		16198

Total holds: 0

Browsing Meaford Public Library shelves, Shelving location: Non-Fiction, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	658 Taylo Simply brilliant : how great organizations do ordinary things in extraordinary ways /	658.4022 Gosti Anxiety at work : 8 strategies to help teams build resilience, handle uncertainty, and get stuff done /	659 .1 Wu The attention merchants : the epic scramble to get inside our heads /	659 .2 Sitri The fixer : secrets for saving your reputation in the age of viral media /	659 .281 O'Reil This I know : marketing lessons from under the influence /	663 .420 Lebla The Ontario craft beer guide /	664 .1 Barcl The ultimate guide to sugars and sweeteners : discover the taste, use, nutrition, science, and lore of everything from agave nectar to xylitol /	Next

Includes index.

What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, and more.

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